Great Great Fresh!

The story you are about to read is true. Only the names have been changed to protect the innocent. Once upon a time we engaged with an ingredients company based in the Pacific Northwest to refresh their brand and website. We went through a discovery process, had the necessary strategic conversations, and developed a creative brief to set the direction. The client was excited to move ahead, but as in many things in life nothing is perfect. For some reason—and we’re not quite sure why—the creative development was slowly deflated under a stack of consultant PowerPoint™ decks.

Rather than have a good idea sit on the cutting room floor we took another look at it and mocked it up. We think this is a nice idea for an ingredients company or other food related business. If you happen to own an ingredients company or are responsible for marketing one, get in touch for some fresh thinking.