Institute for Metabolic Research Los Angeles
The Los Angeles Institute for Metabolic Research is a physician-led, privately held clinical research center located in Downtown Los Angeles. Their mission is to improve the lives of people affected by diabetes, obesity, metabolic liver disease, and related conditions through high-quality, community-connected clinical research that advances safe and effective therapies.
We had the opportunity to collaborate with their Medical Director and develop their brand from the ground up before the clinic was fully operational. From the logo to initial website launch, we developed all the go-to-market materials in less than 90 days.
It was important that Downtown Los Angeles be at the center or the clinics image. Study candidates needed to know that it was convenient to access care.
The Institute is lead by an internationally recognized endocrinologist and clinical researcher with over 30 years of experience advancing therapies for diabetes, weight management, and metabolic liver disease. The new identity needed to speak and connect to other best-in-class healthcare organizations to immediately convey credibility and trust.
We developed brand guides and other specialty uses for the identity so their internal team and other partners had guidance as they produce various marketing materials.
Color specification for the logo, typography, and other supporting materials.
Specialty uses for logo.