Onboard

A startup tuna company was on track to launch their brand at a large industry event. The supply chain was secure, their packaging was developed, and the sales team was ready to go. However, there was one small detail they needed to finalize for their booth production and ultimately their brand. They needed a tagline.

That’s when our phone rang. With less than 48 hours to develop a tagline for their production deadline we presented dozens of ideas to their team for review. The three taglines below made our shortlist.